Holistic Flavors

Promoting internal well-being and embracing healthy nutrition is now a priority for consumers.
Foods with herbal and botanical flavors will be on trend this year and will support consumers in their new eating behaviours.
Flavors inspired by traditional medicines such as Ayurveda, holistic Chinese and Eastern medicines will also make a breakthrough.
This burgeoning wellness trend will stand out in nutraceuticals and in functional beverages flavored with Hibiscus, Macca or Elderflower.