01.2018

When citrus and luxury collide

Consumers are more open to and curious about foods from distant places. They want to experiment! This year, classic lemon is taking a back seat to its more exotic cousins: new citrus. From California to Asia, the range of citrus fruits is piquing consumers’ curiosity and allowing them to travel with their taste buds. Just one sip of lemonade made with pink lemons—with their flavor that is floral, sour, and fruity all at once—will transport them to a sunny patio in San Diego. New citrus flavors promise warmth, wonder, and most of all, something worldly.

New citrus flavors

• Yuzu
• Etrog Citrus
• Lime Finger
• Blood Orange